Preparations are in full swing in Dubai for the Dubai Expo 2020. When the UAE pins hopes on the mega event, the international community is also upbeat about the Expo 2020 as countries like Netherlands finds it different from the other Expos. The much appreciated Dutch Triple Helix Approach will be their USP at the Expo 2020.

During a recently concluded UAE Press Visit to Netherlands, it was highlighted that the Dubai Expo 2020 is more like a B2B affair and not just an exhibition as many would think.

Frank J.M. Mollen, Ambassador of the Kingdom of the Netherlands, to the UAE, talks about why the world needs the Triple Helix Approach and how it will be highlighted in the Dubai Expo 2020.

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