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Prada Tower by OMA
02/08/2018

A white, luminous, poured-in-place concrete structure looms boldly over the arts complex that the Prada Foundation created in 2015 in a former Milan distillery.

The Tower, as this new nine-story exhibition venue is known, adds more edginess to the once-forlorn industrial complex that now includes a gold–leaf covered older building previously used for offices, a mirror-polished stainless-steel auditorium, and various low-rise, rehabbed warehouses used for temporary shows.

Designed by the Rotterdam office of OMA and its head, Rem Koolhaas, with partner Christopher van Duijn, the Tower is the last part of the firm’s undertaking for the foundation: the renovation of seven buildings dating back to 1910 and the construction of three new ones. In the few years since the ensemble was opened by the fashion house’s designer, Miuccia Prada, and her husband and business partner Patrizio Bertelli, this agglomeration on the southern edge of the city has become a significant cultural attraction.

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