China is slowly but steadily emerging as a design powerhouse, says Richard Hutten

China is set to become a major international player for design and technology in the next 10 years, according to Dutch designer Richard Hutten, who has just become art director for Chinese furniture giant Zuoyou.

Hutten claims China’s design industry is moving away from a culture of copying, because customers are increasingly demanding high-quality, original design.

“We all know copying is big in China,” he said. “But slowly they are starting to understand that it is not a sustainable way to run a business.”

“The only unique selling point for the copycats is the price. This makes their neighbours, who are also copying the same designs, their main competitor; not the manufacturer of the original,” he continued.

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