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AMO/OMA and UNStudio on designing in the age of social media
15/08/2019

What does it mean for architecture publishing when everyone publishes?
PLANE—SITE invited AMO/OMA and UNStudio to talk about how they see the role of social media in architecture and the relationships between image, object, and experience in their new short video “Building Images,” created for the World Architectural Festival 2018.

The two firms and their representatives propose an array of different fears, hopes, uses, and possibilities of social media. AMO/OMA partner Ippolito Pestellini Laparelli is curious about what we capture and how we look—our desire to get at an “authenticity” of real life that instead might just suspend us in a state of “permanent voyeurism.” Of photographing and witnessing so many plural photographs of buildings, he says that there is “an obsession to unveil what are the mechanics behind the project…not just the final output.”

Image source: The Architects Newspaper