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Dutch designer Marcel Wanders has exhibited a plastic water bottle he used for three months at an exhibition promoting recycled plastic objects in Milan.
Wanders submitted the bottle, designed by Ross Lovegrove for water brand Ty Nant, for Rossana Orlandi’s Ro Plastic Masters exhibition – part of the Milanese gallerist’s Guiltless Plastic initiative.
The subversive gesture was intended to show his “opposition to an increasingly apathetic, throwaway culture,” the designer said.
“Recycling ultimately legitimates consumption,” Wanders told Dezeen. “Reusing objects removes the guilt of throwing them away. Let’s not recycle what we can reuse.”
Image source: Dezeen