Rob Peetoom hair salon opens inside old soda factory in Williamsburg

A lounge with a curved sofa and a coffee bar feature in this hair salon in Brooklyn’s Williamsburg neighbourhood, which Ruud van Oosterhout has designed for two sisters.

Dutch designer Ruud van Oosterhout overhauled a part of a former soda factory to create the 4,500-square-foot (418-square-metre) salon, named Rob Peetoom Williamsburg.

The outpost marks the first in New York for the Dutch hair company founded by Rob Peetoom.

Van Oosterhout has designed almost all of Rob Peetoom’s locations, which include spots in the Netherlands and Bali. For this one, the designer worked closely with Peetom’s two daughters, Savana and Rochelle, who will oversee the salon.

Image source: Vogue