LET’S GET IN TOUCH
Dubai Design District
Building 1B, 5th floor
There’s a rich tradition of revolutionary model home concepts challenging the status quo. In the late 1960s, for example, radical Italian architect Joe Colombo designed the controversial Roto-Living System interior, which mirrored rapid societal shifts and questioned standard definitions of space. At imm Cologne in 1970, Danish designer Verner Panton broke convention with his highly immersive and psychedelic Visiona II installation. Now, thanks to imm Cologne’s annual Das Haus concept interior, such provocations are a regular occurrence, with emerging design duo Studio Truly Truly receiving the coveted invitation to design this year’s iteration.
Rotterdam-based Studio Truly Truly is led by the Australian duo Kate and Joel Booy, who has captivated many in the design industry since their firm’s formation in 2014. Both are trained as graphic designers and have worked with mediums ranging from textiles to furniture, lighting, and now, interiors. They operate with a rigorous attention to detail, function, and clarity, though underlying their approach is a deep appreciation of research, experimentation, and materiality. These elements, when combined, spawn fresh and witty results. Metropolis spoke with the Booys about their Das Haus installation and how it represents their practice.
Image source: Metropolis