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The winning competition entry RED7 by Dutch studio MVRDV has officially been launched in Moscow.
The firm’s first building in Russia commences with sales of its 289 apartments and newly released imagery of the proposal.
The firm was influenced by the area’s post-revolutionary, socially oriented constructivist buildings of the area — namely, the adjacent Alexey Shchusev-designed Narkomzem, now the ‘ministry of agriculture’ which showcases red brick masonry.
Rising seventy-eight meters over the skyline, the new symbolic gateway into the center of Moscow will offer a bold new character to the city.
Image source: Designboom