Dutch fashion company C&A launches ‘world’s most sustainable jeans’

C&A launched what it claims are the world’s most sustainable jeans, as it continues its drive to demonstrate the fashion industry’s potential to adopt a more circular business model.

The Dutch-headquartered fashion company said it took more than a year to design the jeans, the first to earn “Cradle to Cradle” (C2C) gold certification.

Developed in collaboration with Fashion for Good, the jeans are made from sustainable and non-toxic materials with some elements, such as the lining and thread, having been completely redeveloped, C&A said. The product is made in factories that run on renewable power and enforce high social standards.

The jeans’ materials can be recirculated safely back into the industrial process or composted into the soil at the end of their life — although C&A encourages customers to keep the clothes in use for as long as possible.