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Dutch fashion and shoe label Explicit Wear is hoping to solve one of life’s sticky situations — the annoyance of stepping in discarded chewing gum on the pavement — while helping to keep Amsterdam’s city streets clean.
The brand has partnered with local marketing organization Iamsterdam and sustainability firm Gumdrop to create a limited-edition sneaker for adults made from recycled gum that’s been scraped from the city’s pavements.
The discarded gum is being put to good use to make stylish kicks that also raise awareness for the anti-littering cause.